This report maps the full broker landscape across Prologis' 239-building New Jersey industrial portfolio and makes the case for why the Colliers Balanoff Team is the right choice for an expanded listing mandate. It is organized into five sections, each building on the last.
It begins with a Portfolio Overview — breaking down the 52 currently active listings, 41 buildings with no broker assigned, and 146 occupied buildings already carrying agency relationships, providing a clear picture of how the portfolio is structured and where the opportunities lie.
From there, Broker Concentration quantifies how thoroughly JLL, CBRE Monahan, and KBC Advisors control the active pipeline, collectively holding over 75% of available square footage across the NJ market. This section makes plain that the current distribution of Prologis assignments is highly concentrated among a small group of firms — and that Colliers, despite strong performance, holds just 3% of that active SF.
The Days on Market section benchmarks leasing velocity across every active broker group and shows that despite our limited footprint, the Colliers Balanoff Team is outperforming the Somerset County submarket average by 243 days — the strongest relative performance of any group in the portfolio.
The Conflict Depth tab documents the competing-owner agency conflicts each major firm carries across the NJ market. JLL, CBRE Monahan, and KBC each simultaneously represent dozens of landlords who compete directly with Prologis for tenants in the same submarkets — a structural tension that cannot be fully resolved so long as those mandates coexist. Colliers Balanoff carries zero competing-owner conflicts in Prologis' active submarkets.
Finally, The Colliers Case brings everything together — our completed deal, our active listing, and a detailed Revenue to Capture analysis that translates the market data into real dollar figures: what competing brokers are earning across both new-deal listing fees and renewal business, what Colliers is currently capturing, and what a 10-, 15-, or 20-building Prologis mandate would mean for the team at every lease term.
We understand the value of long-standing relationships — loyalty to a broker who helped sell or lease a building is real and we respect it. But Prologis' NJ portfolio isn't a collection of one-off deals. A significant portion of these assets came through corporate acquisitions — when Prologis acquired AMB, Catellus, and other platforms, entire portfolios transferred overnight. Those buildings inherited agency relationships that were never competitively chosen for the Prologis mandate. With 41 buildings carrying no broker at all and another 146 assigned but sitting occupied, the question worth asking is: when these come back to market, is the right team already in place — or is there an opening for a firm with zero conflicting mandates and a track record of outperforming the submarket?
| Team | Firm | Bldgs | Total RBA | Portfolio % | Active Listings | Avg DOM |
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| Team | Address | Submarket | Avail SF | DOM |
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| Owner | Submarket(s) | Listings | Avail SF | Avg DOM |
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| Owner | Submarket(s) | Listings | Avail SF | Avg DOM |
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| Owner | Submarket(s) | Listings | Avail SF | Avg DOM |
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Zero competing ownership mandates in Prologis' active NJ submarkets. When a tenant enters the market — Prologis is the first call.
A third of the active portfolio has been on market 1+ years, with firms carrying competing-owner mandates in the same corridors. Colliers Balanoff brings deep NJ industrial tenant relationships, data-driven strategy, and — critically — Prologis as the first call, not one of many. One or two assignments in Exit 10 or the Meadowlands is where we'd like the conversation to start.
Two separate revenue buckets: Active Listings (new deals, 2.5% fee) and Assigned Buildings (renewal business, 1.5% fee). Colliers currently holds only an active listing — zero assigned buildings means zero renewal market share today.
| Broker Group | Available SF | Aggregate Net Rent | Listing Fee @ 2.5% | Colliers 40% | Balanoff Team 60% |
|---|---|---|---|---|---|
| ★ Colliers Balanoff | 237,870 SF | $20.409M | $510,228 | $204,091 | $306,137 |
| JLL | 2,121,629 SF | $182.035M | $4,550,865 | — | — |
| CBRE Monahan | 1,963,022 SF | $168.426M | $4,210,655 | — | — |
| KBC Advisors | 1,697,142 SF | $145.614M | $3,640,346 | — | — |
| All Other Brokers | 1,651,607 SF | $141.707M | $3,542,674 | — | — |
| All Groups Combined | — | — | $16,454,769 | — | — |
| ⚠ Colliers Missing (vs. All Competitors) | Competitors earn this; Colliers holds only 3% of active SF | $15,944,542 | — | — | |
| House / Team Split on Colliers Listing Fee | |||||
| ↳ Colliers (House) — 40% | $204,091 | ||||
| ↳ Balanoff Team — 60% | $306,137 | ||||
| Broker Group | Assigned RBA | Renewing SF (15%) | Aggregate Net Rent | Renewal Fee @ 1.5% | Colliers 40% | Balanoff Team 60% |
|---|---|---|---|---|---|---|
| ★ Colliers Balanoff (no renewal business today) | 653,792 SF | 98,069 SF | $8.414M | $0 | $0 | $0 |
| JLL | 16,180,039 SF | 2,427,006 SF | $208.236M | $3,123,537 | — | — |
| CBRE Monahan | 14,463,260 SF | 2,169,489 SF | $186.141M | $2,792,115 | — | — |
| KBC Advisors | 8,753,914 SF | 1,313,087 SF | $112.662M | $1,689,932 | — | — |
| All Other Brokers | 9,244,502 SF | 1,386,675 SF | $118.976M | $1,784,640 | — | — |
| Competitors Combined (excl. Colliers) | — | — | — | $9,390,223 | — | — |
| ⚠ Colliers Renewal Gap (vs. Competitors) | Colliers earns $0 in renewals · Even at current 653,792 SF assigned, could earn $126,214 with renewal business | $9,390,223 | — | — | ||
| Broker Group | Listing Fee (New) | Renewal Fee | Total Revenue | Colliers 40% | Balanoff Team 60% |
|---|---|---|---|---|---|
| ★ Colliers Balanoff | $510,228 | $0 | $510,228 | $204,091 | $306,137 |
| JLL | $4,550,865 | $3,123,537 | $7,674,402 | — | — |
| CBRE Monahan | $4,210,655 | $2,792,115 | $7,002,770 | — | — |
| KBC Advisors | $3,640,346 | $1,689,932 | $5,330,279 | — | — |
| All Other Brokers | $3,542,674 | $1,784,640 | $5,327,314 | — | — |
| All Groups Combined | $16,454,769 | $9,390,223 | $25,844,993 | — | — |
| House / Team Split on Colliers Combined Revenue | |||||
| ↳ Colliers (House) — 40% | $204,091 | ||||
| ↳ Balanoff Team — 60% | $306,137 | ||||
| Scenario | Listing Fee | Renewal Fee | Total | Colliers 40% | Balanoff Team 60% |
|---|---|---|---|---|---|
| Competitors — Current Pipeline (Active Listings) + Renewal Business (15% of Assigned RBA) | |||||
| JLL | $4,550,865 | $3,123,537 | $7,674,402 | — | — |
| CBRE Monahan | $4,210,655 | $2,792,115 | $7,002,770 | — | — |
| KBC Advisors | $3,640,346 | $1,689,932 | $5,330,279 | — | — |
| All Other Brokers | $3,542,674 | $1,784,640 | $5,327,314 | — | — |
| ★ Colliers Balanoff — 2027 Scenarios | |||||
| ★ Current (237,870 SF listing + 653,792 SF assigned bldg) | $510,228 | $126,214 (if assigned bldg renews) | $636,442 | $254,577 | $381,865 |
| ★ Colliers — 10 Buildings (2,530,000 SF) | $5,426,815 | $488,413 | $5,915,229 | $2,366,092 | $3,549,137 |
| ↳ 10-Building Split | |||||
| ↳ Colliers House (40%) | $2,366,092 | ||||
| ↳ Balanoff Team (60%) | $3,549,137 | ||||
| ★ Colliers — 15 Buildings (3,795,000 SF) | $8,140,223 | $732,620 | $8,872,843 | $3,549,137 | $5,323,706 |
| ↳ 15-Building Split | |||||
| ↳ Colliers House (40%) | $3,549,137 | ||||
| ↳ Balanoff Team (60%) | $5,323,706 | ||||
| ★ Colliers — 20 Buildings (5,060,000 SF) | $10,853,631 | $976,827 | $11,830,458 | $4,732,183 | $7,098,275 |
| ↳ 20-Building Split | |||||
| ↳ Colliers House (40%) | $4,732,183 | ||||
| ↳ Balanoff Team (60%) | $7,098,275 | ||||